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Malty, the beer expert by Heineken & Matcha

Download the case study and discover the steps and challenges of Malty, the virtual beer expert by Matcha and Heineken.

Heineken's challenges

To (re)put the customer at the heart of the offer

To be part of this digital transformation of retail

To face a growing offer

With these challenges in mind, Malty aimed to provide complete visibility of the beer aisle with a unique solution to help consumers choose. To ensure the product perfectly matches customer desires, Malty's advice needed to be precise, reliable, and tailored.

Leveraging our experience with the Matcha Advisor solution for wine, Matcha and Heineken created Malty to enhance the beer department.

« Malty is not just a simple advisor; it's a new way to navigate the beer aisle. »

Shérane Prompsy, Product owner

Download the case study to discover this refreshing collaboration and the challenges of the Malty solution, from development to integration!

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