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Heineken's challenges
To (re)put the customer at the heart of the offer
To be part of this digital transformation of retail
To face a growing offer
With these challenges in mind, Malty aimed to provide complete visibility of the beer category with a unique solution to help consumers choose. To ensure the product perfectly matches customer desires, Malty's advice needed to be precise, reliable, and tailored.
Leveraging our experience with the Matcha Advisor solution for wine, Matcha and Heineken created Malty to enhance the beer department.
« Malty is not just a simple advisor; it's a new way to navigate the beer category. »
Shérane Prompsy, Product owner
Download the case study to discover this refreshing collaboration and the challenges of the Malty solution, from development to integration!
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