FAQ

Artificial intelligence plays a central role in personalising and optimising the shopping experience through our personal shopper, Matcha Advisor. Here are some of the magic ingredients of our AI: Comprehensive identification and enrichment: Using only the EAN and/or basic product data, our AI automatically identifies and creates a complete profile. It then enriches each product, associating consumer-oriented data (tastes, benefits, key decision-making factors, etc.) to the profile. Powered searches: Generative AI enables us to interpret users' queries in natural, unstructured language, predicting and suggesting terms or phrases that match their needs. This technology helps users express their needs freely and find the perfect product. Optimised personalised selections: Our AI also generates impactful descriptions that help summarise the product’s strengths and specifics. These engaging, reassuring descriptions give confidence to shoppers who are looking for accessible expertise.

Matcha goes beyond traditional filters by replicating the expertise of a human advisor. Instead of binary filters, Matcha ranks products using a relevance-based scoring system. Even when all criteria aren’t strictly met, the personal shopper always suggests an alternative, ensuring that consumers never end up with no results, providing a smooth, frustration-free experience. The solution automatically enriches your products without any effort on your part and optimises selections to increase conversion, offering a diverse range of choices and highlighting the best-performing products using AI. Plus, search criteria evolve according to performance and seasons, adapting to consumer moments and occasions.

Your customers enjoy a simplified experience that encourages them to return. They save time, without endless scrolling, and receive personalised recommendations tailored to their shopping habits, whether through search or category navigation. The interface is both fun and educational, encouraging discovery of new products while enabling precise searches, combining defined criteria with natural language for easy and intuitive browsing.

No need to worry—the integration of the Matcha solution is designed to be simple and quick, without requiring major involvement from your IT team. Matcha integrates exclusively at the front-end level, without affecting the back-end. It’s a JavaScript widget that’s easy to deploy via your tag management tool and stays entirely within your technical environment. The full process typically takes between 4 to 6 weeks, allowing you to quickly conduct A/B tests and move on to deployment.

On Matcha Advisor, we ensure that our recommendations aren’t limited to best-selling products or private labels. Our algorithm identifies each product and guarantees that they all get good visibility, ensuring a rotation that highlights all in-stock products.

As a Matcha client, you’ll benefit from comprehensive support, including a dedicated Account Manager to assist you daily. Our technical team is also available for any necessary support. For Matcha Boost, you can manage your EANs independently and track each product’s performance in real-time with a specially designed interface.

Matcha offers flexible solutions to fit the available space in your store. You can choose from several installation options: A totem kiosk, ideal for open spaces. A kiosk or screen integrated directly into the shelving, optimising existing space. Smartphone integration with large-format POS materials to maximise impact without taking up your sales floor space.

No worries—the kiosk is fully managed by Matcha. Our solution directly connects to product, price, stock, and promotion feeds via headquarters, keeping you updated without manual intervention. Plus, maintenance and servicing of the kiosk are included in our offer, in partnership with a kiosk expert, ensuring hassle-free operation for your team.

Retail media is the monetisation of retailers' advertising spaces and customer data (e-retail media focuses on the digital aspect). Driven by the disappearance of third-party cookies and industry consolidation, retail media is rapidly expanding. With 24% growth in just one year, according to GroupM’s June 2023 study, it’s expected to surpass TV advertising in the next five years. It’s clear that retail media is the future activation lever to tap into now!

Matcha offers several retail media levers throughout the shopping journey on Matcha Advisor in e-commerce, from the homepage selection to dedicated criteria and recommendations (as long as they match users' searches, of course!). Depending on the chosen lever, the products selected for your campaign will be highlighted by Advisor. With Matcha, you can meet your customers right where they are!

No, you can submit as many EANs as you like to Matcha. We can then choose to highlight all of these references or just a selection, depending on your goals and the levers you’ve selected.

One of Matcha Advisor’s key strengths is its flexibility. Our solution allows you to conduct quick and cost-effective A/B tests on product presentation, assortment, and more. These simple, efficient tests offer a unique opportunity to enhance your customer and marketing strategy by adjusting your offers in real-time based on user preferences.

Matcha offers detailed insights to help you better understand your positioning and performance. For example, you can compare your brand visibility, searches, and engagement against your competitors. You also get key data such as purchase triggers, entry points, and associated products. In terms of visibility and engagement, you can track the number of impressions for your references and their share of voice in Matcha’s recommendations. Matcha also helps you measure your market share, comparing your performance in Matcha’s recommendations against the store’s overall assortment, as well as the revenue generated through Matcha. For revenue and ROI, you get details on the revenue added to cart, revenue confirmed via Matcha, and the breakdown of revenue by brand or EAN. Other specific KPIs can be provided on request.