FAQ

Artificial intelligence plays a central role in personalising and optimising the shopping experience through our personal shopper, Matcha Advisor.

Here are some of the magic ingredients of our AI:

• Comprehensive identification and enrichment:

Using only the EAN and/or basic product data, our AI automatically identifies and creates a complete profile. It then enriches each product, associating consumer-oriented data (tastes, benefits, key decision-making factors, etc.) to the profile.

• Powered searches:

Generative AI enables us to interpret users' queries in natural, unstructured language, predicting and suggesting terms or phrases that match their needs. This technology helps users express their needs freely and find the perfect product.

• Optimised personalised selections:

Our AI also generates impactful descriptions that help summarise the product’s strengths and specifics. These engaging, reassuring descriptions give confidence to shoppers who are looking for accessible expertise.

Matcha goes beyond traditional filters by replicating the expertise of a human advisor. Instead of binary filters, Matcha ranks products using a relevance-based scoring system. Even when all criteria aren’t strictly met, the personal shopper always suggests an alternative, ensuring that consumers never end up with no results, providing a smooth, frustration-free experience.

The solution automatically enriches your products without any effort on your part and optimises selections to increase conversion, offering a diverse range of choices and highlighting the best-performing products using AI. Plus, search criteria evolve according to performance and seasons, adapting to consumer moments and occasions.

Your customers enjoy a simplified experience that encourages them to return. They save time, without endless scrolling, and receive personalised recommendations tailored to their shopping habits, whether through search or category navigation. The interface is both fun and educational, encouraging discovery of new products while enabling precise searches, combining defined criteria with natural language for easy and intuitive browsing.

No need to worry—the integration of the Matcha solution is designed to be simple and quick, without requiring major involvement from your IT team. Matcha integrates exclusively at the front-end level, without affecting the back-end. It’s a JavaScript widget that’s easy to deploy via your tag management tool and stays entirely within your technical environment.

The full process typically takes between 4 to 6 weeks, allowing you to quickly conduct A/B tests and move on to deployment.

On Matcha Advisor, we ensure that our recommendations aren’t limited to best-selling products or private labels. Our algorithm identifies each product and guarantees that they all get good visibility, ensuring a rotation that highlights all in-stock products.

As a Matcha client, you’ll benefit from comprehensive support, including a dedicated Account Manager to assist you daily. Our technical team is also available for any necessary support.

For Matcha Boost, you can manage your EANs independently and track each product’s performance in real-time with a specially designed interface.