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Boost the right product at the right time

Download the case study to find out more about the many challenges of e-retail media, a a rapidly expanding sector.

Heineken's challenges

To be visible at the right time with the right offer and the right message

To optimise the shopper's experience throughout their buying journey

To get to know shoppers better

After co-creating the digital beer expert Malty with Matcha, Heineken has decided to continue the adventure by adopting Matcha Boost, enabling them to increase their market share more strategically.

« We quickly realized that we were on the same wavelength in our approach to co-developing this product and that our expertise complemented each other. »

Anne Cubizolles, Consumer Connections Manager

Download the case study to uncover the exciting new chapter in Matcha and Heineken partnership.

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