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Heineken's challenges
To be visible at the right time with the right offer and the right message
To optimise the shopper's experience throughout their buying journey
To get to know shoppers better
After co-creating the digital beer expert Malty with Matcha, Heineken has decided to continue the adventure by adopting Matcha Boost, enabling them to increase their market share more strategically.
« We quickly realized that we were on the same wavelength in our approach to co-developing this product and that our expertise complemented each other. »
Anne Cubizolles, Consumer Connections Manager
Download the case study to uncover the exciting new chapter in Matcha and Heineken partnership.
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