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Fleury Michon's challenges
Consolidate its position in the charcuterie market
Reshape the category around purchase occasions
Ensure shoppers discover innovations
With Matcha Advisor, Fleury Michon increased both its share of voice and market share. But the whole category benefits as well, with a strong uplift in average basket value and a high conversion rate.
« With Matcha Advisor, we increase charcuterie purchasing opportunities tenfold while gaining visibility, a key lever for getting products into click & collect baskets. »
Claire Tobie, E-Commerce Director
Download the case study to find out how Matcha and Fleury Michon joined forces to streamline and enrich the shopping experience for this key category, which is at the heart of French consumers' shopping baskets.
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