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A campaign dedicated to the PGI Sud de France

Download the case study and find out how the CIVL changed consumer perceptions of the PGI Sud de France, increased their visibility on new channels, and boosted sales!

The PGI Sud de France challenges

Clarify their offering with an educational approach

Solidify their position on Click & Collect platforms

Change consumer perception

With Matcha, the PGI Sud de France strengthened their presence on the click & collect channel, highlighting the diversity and quality of their wines, while the CIVL was able to establish its role as a pioneer in Retail Media among wine interprofessional organisations.

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« Our commercial operations must ideally achieve two goals: improving visibility and increasing sales of our PGI wines. And that’s exactly what we were able to do with Matcha! »

Margaux Lemblé, France Market Manager

Download the case study to delve into this one-of-a-kind campaign.

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