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Bacardi Martini's challenges
To priorise consumer concerns
To develop their market share and voice
To promote their innovations and products
Through Matcha Boost's e-retail media campaigns, amplified by the co-creation of a cocktail journey alongside us, Bacardi Martini aimed to reinforce their shopper-led strategy.
« I find it interesting and relevant that Matcha chooses partners who leverage their expertise to create tools that truly meet the needs of their clients and their clients' consumers. »
Margaux Mouret, National Customer Manager
Download the case study to discover this collaboration to help shoppers create the cocktail of their dreams!
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