Story of Matcha: passion, expertise and technology

Matcha develops product recommendation solutions to enhance

customers' shopping experiences!

How it all started...

It all started with a trio of experts who kept running into the same gap. Online, shoppers are left to fend for themselves in many categories, the very same categories that often benefit from in-store advice.

So they decided to fix it with Matcha, a product recommendation solution built into the heart of the shopping journey.

And what began with wine has since expanded to many other mainstream product categories.

AI vs Human battle, organised by Matcha during Wine Paris 2020: Gaëtan Bouvier, France's Best Sommelier 2016, against Matcha technology!

A team made of experts

Matcha is composed of tech experts, UX/UI specialists, and works with industry insiders, all bringing their expertise to the table to ensure Matcha's product recommendation solution, retail media offering and shopper insights remain unparalleled and consistently exceed expectations.

Our ambition

Already deployed across grocery, alcohol, petcare and beauty, Matcha now spans a growing range of categories, and opens new ones as soon as a need is identified. Wherever shoppers are browsing, the goal stays the same: helping them find the right product, faster.

The team never stops testing and improving the solution to make sure it perfectly meets the expectations of retailers, brands and shoppers alike.

With ambition, rigour and passion!

The team blind tasted 7 different coffees of the Brûlerie de Belleville, uncovering the intricate complexities within each cup!