Matcha Boost: strengthen your position
where shoppers make their choice
With Matcha Boost, your products appear in priority positions within Advisor, your retailers' recommendation engine, embedded directly in the purchase journey.
Be visible where it matters
Visibility at the heart of the shopper experience, for higher conversion
Increase your online sales
Measurable incremental revenue from your very first campaigns
3 different levers
Three cumulative levers: default product selection, post-search, and a bespoke branded criterion
Tailor-made campaigns
Category exclusivity for the duration of your choice, with no limit on the number of products
« What won us over with Matcha? The interactive dimension, centred on advice, at key moments of the purchasing process. »
Anne Cubizolles, Consumer Connections Manager
Discover Heineken's
use case
Measurable results from day 1
+15pts
on market shares
x3
on incremental revenue
How to set up a campaign
Select your products
Choose the references you want to promote via our dedicated interface. No restrictions on the number of products.
Validation and launch
Leverage the expertise of our team and cutting-edge technology to validate your campaign, ensuring optimal performance before boosting your products.
Track and optimise
ROAS, incremental revenue, share of voice... Actionable data to refine your next campaigns and drive stronger performance over time.
« The Matcha Boost campaigns are among the simplest solutions to implement in today's Retail Media landscape. »
Access exclusive data about shoppers
With Matcha Insights, get a clear view of how shoppers actually behave in your categories, based on real purchase journey data from your retailers' platforms.
Exclusive data
Sourced directly from purchase journeys on your retailers' platforms
Behavioural data
Based on what shoppers actually do, not what they say. Real decisions, real signals
Trend tracking over time
Monitor how search patterns, purchase criteria and market share evolve in your categories
Complete picture
Category-level dynamics and brand-specific performance metrics, in a single report
And if you want to go further...
Shape the shopper journey in your category with Advisor
If your category is not yet live on Matcha, it is possible to co-build the solution with our teams. By contributing to the development of Advisor for your universe, you help shape an innovative solution that will drive growth across your entire category.
« Ecommerce is a high-potential channel, still under-leveraged in Petcare. With Matcha, we activated a powerful lever that simplifies and personalises the purchase journey. »
Catherine Blandin, Digital Manager, Mars Petcare France
Discover Matcha & Mars Petcare Press Release
