FAQ

We rely on 4 key ingredients:Category expertise: our recommendations draw on market data and category leaders, with customer thinking as our guiding principle.Proprietary databases: each universe has its own dedicated product journeys and facets, carefully enriched with the criteria that matter most for purchase decisions, and updated in line with your assortments.Agile algorithms: every product is scored in real time against key parameters (performance, diversity, novelty, positioning...) and evolves daily based on real results.Continuous improvement: we constantly analyse usage data (engagement, conversion) and run regular user testing, category by category.

Unlike classic filters, which are often binary, Advisor replicates the expertise of a human advisor through a scoring system that ranks products by relevance. Even when not every criterion is met, a relevant alternative is always suggested, so your shoppers never end up with no results.The solution also automatically enriches your product catalogue, with no effort required on your part, and optimises your recommendations to maximise sales, whilst ensuring good visibility across your entire catalogue.

Advisor never limits itself to bestsellers or private label brands. Our algorithm evaluates every product against several criteria (relevance, performance, diversity, novelty...), ensuring good visibility across your entire catalogue and a natural rotation of the products featured.

Yes, our recommendation interfaces and algorithms also adapt to the in-store journey, via kiosks or mobile:Real time stock connection, for recommendations that are always up to dateIn-aisle guidance, for a frictionless shopper experienceCompatible with your electronic shelf labelsWe focus on the software side: it's up to you to choose the hardware solution best suited to your available space!

Your customers enjoy a simplified experience that encourages them to return. They save time, without endless scrolling, and receive personalised recommendations tailored to their shopping habits, whether through search or category navigation. The interface is both fun and educational, encouraging discovery of new products while enabling precise searches, combining defined criteria with natural language for easy and intuitive browsing.

No need to worry—the integration of the Matcha solution is designed to be simple and quick, without requiring major involvement from your IT team. Matcha integrates exclusively at the front-end level, without affecting the back-end. It’s a JavaScript widget that’s easy to deploy via your tag management tool and stays entirely within your technical environment.The whole process takes anywhere from a few days to a few weeks (depending on your technical environment), letting you run A/B tests quickly and move straight into deployment.

As a Matcha client, you’ll benefit from comprehensive support, including a dedicated Account Manager to assist you daily. Our technical team is also available for any necessary support. For Matcha Boost, you can manage your EANs independently and track each product’s performance in real-time with a specially designed interface.