Better understanding of shoppers
Easily actionable recommendations
Behaviourial data, with no declarative bias
Questions Matcha Insights answers
What criteria actually drive shoppers' decisions?
Identify purchase triggers, entry points and associated products in your categories. Understand which Matcha journeys generate the most engagement and how you can make the most of it.
What exact terms do shoppers type in the search bar?
Get an exclusive view of real search queries to understand purchase intent at its most direct.
Which products win based on purchase occasions?
Understand which products consumers reach for depending on the occasion, and track how those preferences evolve over time.
How does your brand stack up against competitors?
Visibility, search, engagement rates, digital market share: benchmark your performance against competitors.
Insights tailored to your category...
Because every category has its own dynamics, the analysis can be adapted to reflect what matters most to your business.
What you can do with Matcha Insights
Refine the accuracy of your assortments
Spot missing references, emerging formats and underserved occasions in your category.
Improve your product pages and ranking
Identify the most searched criteria to enrich your product pages and better match what shoppers are actually looking for.
Track your progress
over time
Quarterly or half-yearly reports, always focused on recommendations and courses of action, with ongoing monitoring. These reports enable you to stay one step ahead of the market
« Insights reports go far beyond a simple performance review. They help us understand shopper purchase behaviour, analyse how our products perform, and refine our strategy accordingly. »
Pauline Lavril, Category Manager Drive, Carte Noire Lavazza
For retailers and brands alike
You are a retailer?
Understand your shoppers' behaviours to optimise the purchase experience, your e-merchandising and boost your private labels.
You are a brand?
Access exclusive data on how shoppers behave across e-commerce platforms. Understand your real position against competing brands, and back your shopper-led strategy with evidence.