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Notre regard sur les tendances du marché

Insights #5: Beer trends

Insights #5: Beer trends

Discover the trends in beer in 2024

Blonde beer is still the French people's top pick, and IPA, flavoured beers and pale ale are the favourite styles.

Kegs is the most popular format, and fruity the most popular profiles.

Insights #4: Summer trends

The summer trends

Fruity cocktails, like tequila sunrise, are all the rage.

Aperitifs, barbecues and picnics are all great times to discover a wine.

Blonde beers are always at the top of the podium, and intense but well-balanced coffee is very popular.

Insights #3 : Wine trends

The wine trends

Food and wine pairings are consumers' first entry point.

Family meals, cheese and meat are among the most popular dishes on Advisor.

Bordeaux is the most sought-after region.

Insights #2 : When do people buy wine, beer and spirits?

When do the French buy their wine, beer and spirits online?

Customers buy them online on Thursday!

Beer at 9am, wine and spirits at 10am.

Insights #1 : Cocktails & spirits trends

Spirits and cocktails trends

The aperitif is the first entry point for consumers.

We're seeing a growing interest in cocktails, with the Spritz leading the way.

Consumers are mainly looking for fruity cocktails.

80% of shoppers want to explore AI recommendations for their beverage choices in 2024.

Other trends to watch include alcohol-free products, whiskies and coffee flavours.

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