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Kronenbourg's challenges
To be seen as a pioneer of the category
To show clients that it is possible to step out of the ordinary
To gain in notoriety and visibility
To address these challenges, a solution emerged: Beer Matcher, a digital advisor designed to help users choose the perfect food and beer pairing. Available directly on-site and offering high-quality recommendations, this tool successfully met Kronenbourg's expectations
« It's an innovative solution, and since we don't control the data, this project was a real gamble. We needed a trusted partner to lean on. Matcha's expertise in wine was a real plus, and Thomas and his team reassured us throughout the project. »
Marine Lalu, Senior Channel Manager
Download the case study to learn more about this partnership bringing beer to the lunch table!
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