<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Matcha]]></title><description><![CDATA[Matcha is the leading AI sales expert, guiding customers through retailers’ complex aisles (wines, beers, spirits, coffee...).]]></description><link>https://www.getmatcha.tech/ressources</link><generator>RSS for Node</generator><lastBuildDate>Sun, 19 Apr 2026 02:22:35 GMT</lastBuildDate><atom:link href="https://www.getmatcha.tech/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Petcare &#38; E-commerce : entre émotion, croissance et innovation]]></title><description><![CDATA[Le défi de vendre à des consommateurs passionnés… sur un canal qui ne leur parle pas encore assez.]]></description><link>https://www.getmatcha.tech/post/petcare-e-commerce-entre-%C3%A9motion-croissance-et-innovation</link><guid isPermaLink="false">696a741799b644f378e94c12</guid><category><![CDATA[Tendances de nos catégories]]></category><pubDate>Thu, 16 Apr 2026 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_1108e0f8eb4f4d58bf8d590934e4aded~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Petcare &#38; E-commerce: Between Emotion, Growth, and Innovation]]></title><description><![CDATA[Le défi de vendre à des consommateurs passionnés… sur un canal qui ne leur parle pas encore assez.]]></description><link>https://www.getmatcha.tech/en/post/petcare-e-commerce-between-emotion-growth-and-innovation</link><guid isPermaLink="false">696f60110746ac219021ee30</guid><category><![CDATA[Category trends]]></category><pubDate>Thu, 16 Apr 2026 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_7cc1190d811d4f55947607d3a8bcd0a7~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Choisir les bons produits pour son animal de compagnie ?L’IA de Matcha, enrichie grâce à l’expertise de Mars Petcare France, s’en charge]]></title><description><![CDATA[Une solution pour guider chaque Pet-parent vers un produit adapté, facilement et en toute confiance.]]></description><link>https://www.getmatcha.tech/post/cp-matcha-mars</link><guid isPermaLink="false">692080d77a4292f40f1aa6a0</guid><category><![CDATA[Communiqués de presse]]></category><pubDate>Thu, 20 Nov 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_4db407168f374c41938c7cfc81ee5303~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Choosing the right products for your pet? Matcha’s AI, enhanced with the expertise of Mars Petcare France, takes care of it]]></title><description><![CDATA[A solution designed to help every pet parent find the right product, effortlessly and confidently.]]></description><link>https://www.getmatcha.tech/en/post/pr-matcha-mars</link><guid isPermaLink="false">692090504312735a9e6cb64c</guid><pubDate>Thu, 20 Nov 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_4db407168f374c41938c7cfc81ee5303~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Accompagner les nouveaux usages et simplifier le choix : Lactalis et Matcha révolutionnent le rayon fromage]]></title><description><![CDATA[Véritable incontournable des paniers des shoppers français, le fromage mérite d’être mis sur le devant de la scène. ]]></description><link>https://www.getmatcha.tech/post/cp-matcha-lactalis</link><guid isPermaLink="false">67ea5617a8116191c3874c17</guid><category><![CDATA[Communiqués de presse]]></category><pubDate>Mon, 31 Mar 2025 08:48:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_4ed3173dbf334c3490a5feadea71b31c~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Supporting new consumption habits and simplifying choice: Lactalis and Matcha revolutionise the cheese category]]></title><description><![CDATA[A real staple in the shopping baskets of French shoppers, cheese deserves to take centre stage.]]></description><link>https://www.getmatcha.tech/en/post/pr-matcha-lactalis</link><guid isPermaLink="false">67ea7dc064814e7be4a96da7</guid><category><![CDATA[Press releases]]></category><pubDate>Sun, 30 Mar 2025 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_f883e3eb56e94794ab854f6121127f5a~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Hygiène-beauté : quand le marché français se réinvente]]></title><description><![CDATA[Le marché de la beauté évolue rapidement, porté par l'innovation tech. Découvrez les dernières tendances !]]></description><link>https://www.getmatcha.tech/post/marche-hygiene-beaute</link><guid isPermaLink="false">67a104e1e66022f6e68ad91c</guid><category><![CDATA[Tendances de nos catégories]]></category><pubDate>Mon, 03 Feb 2025 18:17:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_ef01f8232d4541eaa5b149eab89ba4bf~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Hygiene &#38; Beauty: how the French market is reinventing itself]]></title><description><![CDATA[The French beauty market is evolving fast, driven by tech innovations. Discover the latest trends!]]></description><link>https://www.getmatcha.tech/en/post/hygiene-beauty-market</link><guid isPermaLink="false">67a10d17ce1bf75dd8216c2a</guid><category><![CDATA[Category trends]]></category><pubDate>Mon, 03 Feb 2025 09:58:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_ef01f8232d4541eaa5b149eab89ba4bf~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Coffee in Supermarkets: What’s the Verdict?]]></title><description><![CDATA[The coffee market is undergoing a major transformation, especially in supermarkets. A fresh perspective is essential!]]></description><link>https://www.getmatcha.tech/en/post/coffee-supermarkets-evolution</link><guid isPermaLink="false">674da91d4a21158180553fcc</guid><category><![CDATA[Category trends]]></category><pubDate>Tue, 03 Dec 2024 10:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_52aa252e0fdc4917847877cde71b39dc~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Le café en grande distribution, cela donne quoi ?]]></title><description><![CDATA[Le marché du café est en pleine transformation, surtout en grande distribution. Une mise en perspective est de mise !]]></description><link>https://www.getmatcha.tech/post/cafe-grande-distribution-evolution</link><guid isPermaLink="false">674d954d15c769c5f5676297</guid><category><![CDATA[Tendances de nos catégories]]></category><pubDate>Sun, 01 Dec 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_52aa252e0fdc4917847877cde71b39dc~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Matcha and Colgate-Palmolive partner to revolutionise the personal care category]]></title><description><![CDATA[A partnership that transforms how personal care and beauty products are presented to consumers.]]></description><link>https://www.getmatcha.tech/en/post/matcha-colgate-palmolive-pr</link><guid isPermaLink="false">6748b413089f1dda4b01c725</guid><category><![CDATA[Press releases]]></category><pubDate>Thu, 14 Nov 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_baa70e1379c84827bef6e82c44a7c362~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matcha</dc:creator></item><item><title><![CDATA[Matcha et Colgate-Palmolive s’allient pour réinventer le rayon hygiène et soins avec un personal shopper intelligent qui guide les clients]]></title><description><![CDATA[Un partenariat qui permet de repenser la manière dont les produits de soin et d’hygiène sont présentés aux consommateurs. ]]></description><link>https://www.getmatcha.tech/post/matcha-colgate-palmolive-cp</link><guid isPermaLink="false">6748b5b4689e368dc1249d2d</guid><category><![CDATA[Communiqués de presse]]></category><pubDate>Thu, 14 Nov 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_baa70e1379c84827bef6e82c44a7c362~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matcha</dc:creator></item><item><title><![CDATA[AI to Guide Consumers and Boost Sales]]></title><description><![CDATA[We had the chance to write a column on m.ai! In this article, we dive into the fascinating world of tech and AI in retail!]]></description><link>https://www.getmatcha.tech/en/post/ai-to-guide-consumers-and-boost-sales</link><guid isPermaLink="false">670e2f76e053b60d3af5ab14</guid><category><![CDATA[Product]]></category><pubDate>Tue, 15 Oct 2024 09:23:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_1c6eac2744a14095879c153292c39f51~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[L’IA pour guider les consommateurs et booster les ventes]]></title><description><![CDATA[Nous avons eu la chance d’écrire une chronique sur m.ai ! Dans cet article, on plonge dans l’univers de la tech et de l’IA dans le retail.]]></description><link>https://www.getmatcha.tech/post/l-ia-pour-guider-les-consommateurs-et-booster-les-ventes</link><guid isPermaLink="false">6709250f0783c8eb8993edf9</guid><category><![CDATA[Produit]]></category><pubDate>Tue, 15 Oct 2024 08:53:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_1c6eac2744a14095879c153292c39f51~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Reinvent your customer experience with an omnichannel strategy in retail!]]></title><description><![CDATA[Discover the omnichannel approach,  "e-commerce 3.0 serving consumers", that places the customer at the heart of the strategy. ]]></description><link>https://www.getmatcha.tech/en/post/reinvent-your-customer-experience-with-an-omnichannel-strategy-in-retail</link><guid isPermaLink="false">66fe58c9b205ad219599e9d7</guid><category><![CDATA[Product]]></category><pubDate>Thu, 03 Oct 2024 09:01:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_8eac874e2af64f4eb2d98b3c6545c8aa~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Réinventez votre expérience client avec la stratégie omnicanale en retail !]]></title><description><![CDATA[Découvrez l’omnicanalité, « l’e-commerce 3.0 au service des consommateurs », qui place le client au coeur de la stratégie !]]></description><link>https://www.getmatcha.tech/post/r%C3%A9inventez-votre-exp%C3%A9rience-client-avec-la-strat%C3%A9gie-omnicanale-en-retail</link><guid isPermaLink="false">66fd778c2d7d6bc2a8b215c4</guid><category><![CDATA[Produit]]></category><pubDate>Thu, 03 Oct 2024 08:59:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_8eac874e2af64f4eb2d98b3c6545c8aa~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabelle</dc:creator></item><item><title><![CDATA[Retail and Tech in 2024: new challenges in commerce]]></title><description><![CDATA[In modern retail, integrating technology is crucial to meeting the increasingly demanding expectations of consumers.]]></description><link>https://www.getmatcha.tech/en/post/challenges-retail-tech</link><guid isPermaLink="false">669914731eb774de45cf199d</guid><category><![CDATA[Product]]></category><pubDate>Thu, 18 Jul 2024 13:34:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_f7f1a1888a284440901779ce7816c134~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Silvana</dc:creator></item><item><title><![CDATA[Retail et Tech en 2024 : les nouveaux défis du commerce]]></title><description><![CDATA[Dans le retail moderne, intégrer la technologie est crucial pour répondre aux attentes des consommateurs de plus en plus exigeants. ]]></description><link>https://www.getmatcha.tech/post/defis-retail-tech</link><guid isPermaLink="false">66990da566350ecce8c5184f</guid><category><![CDATA[Produit]]></category><pubDate>Thu, 18 Jul 2024 13:34:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_f7f1a1888a284440901779ce7816c134~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Silvana</dc:creator></item><item><title><![CDATA[The subjectivity in wine: a titanic obstacle?]]></title><description><![CDATA[Wine is deeply linked to our senses, thus in the middle of a dualism between subjectivity and objectivity.]]></description><link>https://www.getmatcha.tech/en/post/the-subjectivity-in-wine-a-titanic-obstacle</link><guid isPermaLink="false">668c17c975aa5752b7d6f54a</guid><category><![CDATA[Category trends]]></category><pubDate>Mon, 08 Jul 2024 17:04:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_2e61c09103644581be8c54c4eb9d052b~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thomas Dayras</dc:creator></item><item><title><![CDATA[La subjectivité dans le vin : un obstacle infranchissable ?]]></title><description><![CDATA[Le vin est intimement lié au sensoriel, et ce faisant, sujet à un dualisme en apparence irréconciliable entre subjectivité et objectivité.]]></description><link>https://www.getmatcha.tech/post/la-subjectivit%C3%A9-dans-le-vin-un-obstacle-infranchissable</link><guid isPermaLink="false">668c115980886e2f7ce5291a</guid><category><![CDATA[Tendances de nos catégories]]></category><pubDate>Mon, 08 Jul 2024 16:38:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f138f6_2e61c09103644581be8c54c4eb9d052b~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thomas Dayras</dc:creator></item></channel></rss>